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Build Your Brand with Confidence Online
A Workshop Series for Fleurieu Peninsula Business Owners

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Created by Locals to Support Local Business

About

About The Local Edit In Person Workshops

The Local Edit isn't just 'another' marketing workshop  it's your shortcut to digital confidence, designed specifically for Local Business, often time-poor, wearing all the hat and tired of feeling overwhelmed by social media.

Over two power-packed days, you'll transform from "What should I post?" to "Wow, I've got this!" with hands-on sessions that blend big-brand strategy with down-to-earth simplicity. No fluff. No outdated tactics. Just proven systems that work for real businesses with real constraints.

This is where sophisticated & fast paced marketing strategy meets your local reality. Where you'll create actual content instead of just taking notes. Where you'll walk away with templates, tools, and the confidence to show up consistently online without it consuming your entire week.

Think of it as your digital marketing mini  bootcamp, but with better views, genuine community, and someone who actually gets what it's like to run a business on line & locally.

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Features

Get Your Business the Online Results It Deserves

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You've built something amazing. The problem isn't your business - it's that potential customers can't find you online. We'll look at what you're doing now, fix what's broken, and give you a clear roadmap with tools and templates that actually work for businesses like yours.

In this workshop, we'll dive into real examples from businesses just like yours and show you exactly what's working. You'll walk away with proven templates, a clear content strategy, and hands-on help tailoring it all to YOUR business. Plus, you'll be surrounded by other local business owners facing the same challenges.

About Your Host
Kristen Werner

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The woman who makes Digital Marketing make sense for YOUR Business.

Kristen Werner isn't your typical marketing guru. She's a powerhouse visionary with 15+ years of brand and marketing expertise who traded the corporate world for something more meaningful helping local businesses thrive online without losing their souls (or their weekends).

As the former
Brand Manager for Santos, including the internationally recognised Santos Tour Down Under, Kristen mastered the art of big-brand strategy.

But her real magic?


Translating those complex concepts into simple, actionable systems that actually work for small business owners.

Based right here on South Australia's Fleurieu Peninsula, Kristen gets the unique challenges of regional business. She's the Co-Founder of The Hive Hub Collective, a multi-six-figure membership platform that has empowered hundreds of women to build sustainable online income.

She also operates a
boutique wedding venue on Werner Vineyards, where she applies the same brand storytelling principles to create meaningful experiences.

Kristen's approach is refreshingly human:
she believes powerful branding shouldn't require a marketing degree or consume your entire week  it should amplify who you already are. She's here to be your permission slip to show up boldly online, with the strategy and soul to back it up.

When she's not helping businesses find their voice, you'll find her juggling motherhood, building her legacy, and proving that women & Small Business don't fade in this noisey Digital Lanscape.

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What If You Could...

Stop second-guessing every post and start creating content that actually brings customers through your door

Picture this: You walk into your business Monday morning with a month's worth of content ready to go. Your brand looks polished, professional, and completely you.

 

Your social media practically runs itself because you've got systems that work. And the best part?

 

You didn't sacrifice your weekends or sanity to get there.

Our
workshop events, are not theory heavy. It's not another generic listen & learn. It's real strategy, real support, and real-time help inside a hands-on local workshop made for everyday business owners like you.

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Create stunning, on-brand content in minutes

Not hours of fumbling around hoping something looks decent & not having a brand consistency process

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Build a brand that attracts your dream customers

The ones who see your posts and think "This is exactly what I need"

Stock Exchange

Have AI as your personal content assistant

Churning out captions, email responses, and post ideas faster than you can say "ChatGPT"

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Connect with other local business owners who "get it"

Because running a business can feel lonely, but it doesn't have to be

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Create scroll-stopping visuals using simple Canva techniques

Make your content look like you hired a graphic designer (but you didn't) & you start enjoying it

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Post consistently without the overwhelm

Because you'll have templates & systems to show up online

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Workshop

Here's Exactly What We'll Cover In Our 2-Day In-Person Workshop

DAY 1: BRAND + CONTENT FOUNDATIONS

Next Workshop Comming Soon

9:30 - 2:30pm (Learning Till Lunch - Then Hands on action taking in the afternoon)

Session 1: Branding 101

  • Define your brand vibe: voice, visuals, energy

  • Why brand consistency = trust (with real examples)

  • What makes people choose YOU over competitors

Session 2: Canva Confidence

  • Set up & learn to use your Brand Kit in Canva (no more guessing)

  • Build & create scroll-stopping Instagram posts + reel covers that are on brand 

  • Build templates you can use forever

Session 3: Content Planning Made Easy

  • The content formula that actually converts

  • Content prompts that work for ANY business

  • Never run out of post ideas again

HANDS-ON BONUS 12:30-2pm: Personal troubleshooting extra content creation time, and 1:1 guidance until every single tool clicks for you.

DAY 2: AI-POWERED GROWTH + TIME-SAVING TOOLS

Next Workshop Comming Soon

9:30 - 2:30pm (Learning Till Lunch - Then Hands on action taking in the afternoon)

Session 1: Meet Your VA (ChatGPT 101)

  • How AI helps small businesses (without sounding robotic)

  • Prompt writing made simple

  • LIVE DEMO: Create 1 week of content in 10 minutes

Session 2: Build A Custom GPT

  • Create your own AI Content Assistant for your business

  • Get content prompts, email replies, blog outlines instantly

  • AI Agents we've built for Content, Conversion and growth

Session 3: Content Creation Time

  • Use ChatGPT + Canva to create content on the spot

  • Live help from Kristen as you batch-create together

  • Leave with 5-10 pieces of content ALREADY MADE

HANDS-ON BONUS 12:30-2pm: Personal troubleshooting for your Custom GPT, extra content creation time, and 1:1 guidance until every single tool clicks for you.

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Pricing & Tickets

 PRICING & TICKETS

EVENT TICKETS

YOU'RE WELCOME FOR ONE OR BOTH DAYS

2 Full Days

$369
Includes refreshments & morning tea

 

Single Day

$179
Includes refreshments & morning tea
Choose Day 1 (Brand & Canva) or Day 2 (AI & Content)

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What Makes This Different?

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Local Expertise That Gets It

Kristen lives and works online in the Fleurieu. She's not a distant marketing "guru"  she gets the challenges of small business in regional areas and delivers solutions that actually fit local needs.
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Hands-On, Not Just Theoretical

Unlike generic courses or boring webinars, these workshops are live, local, and practical. You walk away with finished content, a real brand kit, and tools you'll actually use not just notes.
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Expert Guidance Without the Fluff

15+ years of big-brand experience, distilled into clear, doable steps that won't consume your life. Big-brand strategy for small biz owners in a way that feels empowering and totally doable.
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A Safe, Supportive Learning

These events aren't intimidating. They're cozy, collaborative, and filled with real people who want to grow their business with someone kind, experienced, and fun leading the way.
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Blending Strategy + AI

Something most local workshops don't offer: modern tools like ChatGPT alongside branding and content strategy. This positions you as innovative and ahead of the curve.
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Why This Workshop, Why Now?​
 

The Digital Landscape Has Changed
What worked five years ago doesn't work today. Consumer behaviour has shifted, algorithms have evolved, and small businesses need fresh strategies that actually convert.

AI is Your Competitive Advantage
While others are still figuring out social media basics, you'll master AI-powered content creation that saves hours and delivers results.

Consistency Beats Perfection
The businesses winning online aren't the ones with the biggest budgets — they're the ones showing up consistently with clear, confident messaging.

Your Community Needs You
Local businesses that master digital marketing don't just survive — they become the heartbeat of their communities. Your visibility matters more than ever.

Time is Your Most Valuable Asset
Stop spending hours creating content that doesn't work. Learn systems that scale, tools that save time, and strategies that actually drive results.

This isn't about keeping up with trends it's about building a sustainable digital presence that grows your business while giving you your life back.

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ONE DAY ONLY

One Day Ticket Only

 TICKET AVAILABLE

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BOTH DAYS

Two Day Ticket Only

TICKET AVAILABLE

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Meet the Team

Some Clients
We Have Worked With & Supported

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Frequently asked questions

Contact Us

Address: 431 Hahn Road Sellicks Hill

Tel: 0411 245 944

© [2025] by The Local Edit: Fleurieu Edition. All rights reserved. KWBrandSolution

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